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The Latest From GBM

Further evidence that advertising on social networks (a.k.a. Facebook) is a booming business. BIA/Kelsey reports today that social media advertising revenues will grow from $2.1 billion in 2010 to $8.3 billion in 2015. BIA/Kelsey defines social media advertising as money spent on advertising formats across social networks. The research company says that the currently, the [...]

Half the Irish population over the age of 15 is now on the social networking site Facebook, which amounts to 1.75m users, Ipsos-MRBI figures show. Ninety per cent of people aged 15-24 use the social media site, and two-thirds log onto Facebook every day. Teenagers aren’t the only ones signing up on Facebook – one [...]

Google, which competes with Yahoo, Microsoft, AOL and New York Times Company in the online advertising market, has another major threat in the making in Facebook. Although Google’s revenues are much higher than the estimated revenues for Facebook, Facebook’s fast growth in the online advertising world could be a threat to Google in the long [...]

Google AdWords could arguably be the best advertising platform ever for small and medium-sized businesses ever, but mastering it to maximize ROI and minimize waste isn’t easy. AdWords can be dangerous for the novice advertiser thanks in large part to a dizzying array of options and settings which, when not understood or recognized, can mean [...]

With over 573 million active users across the globe, Facebook continues to dominate social networking. Below are stats taken from, which show that the United States still remain ahead of the pack when it comes to users, followed not so closely by Indonesia and the United Kingdom. 10 Largest Countries 1. United States   [...]

The ever popular Facebook has done it again, according to a report by the Internet Advertising Bureau Facebook is leading a revitalisation of the digital advertising sector in the UK. The report highlighted that online display advertising had grew by 6.4% year on year to £381m in the first half of 2010, which is a [...]

2010 is coming to an end and therefore it is time to start thinking about the future. In this article we will cover relatively new opportunities for companies to exploit advances in digital marketing which until now have only been covered well by a selected few. We will also cover some challenges and headaches for [...]

The Belfast Telegraph, Northern Ireland, has seen increased revenues by 62% year on year with revenue generated from online advertising and sponsorship. Online Advertising has become more accountable and businesses are recognising that it is an effective form of advertising and its potential return on investment. As a result, the Belfast Telegraph is taking more [...]

It has recently been identified that online advertising in the UK has exceeded television expenditure for the first time! With internet usage continually rising both at work and home this has lead to the diversification of advertising form traditional mechanisms. A report generated by the BBC states “Online spending grew 4.6% to £1.752bn in the [...]

Google has recently announced that it will no longer monitor or restrict keywords for ads served to users ranging throughout Europe.  This change will come into effect on the 14th September as a result of trademark complaints.  It will result in trademarks as keywords not being sacred anymore with Google.  Therefore this will make it [...]