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The Latest From GBM

Archive for August, 2010

The Belfast Telegraph, Northern Ireland, has seen increased revenues by 62% year on year with revenue generated from online advertising and sponsorship. Online Advertising has become more accountable and businesses are recognising that it is an effective form of advertising and its potential return on investment. As a result, the Belfast Telegraph is taking more [...]

It has recently been identified that online advertising in the UK has exceeded television expenditure for the first time! With internet usage continually rising both at work and home this has lead to the diversification of advertising form traditional mechanisms. A report generated by the BBC states “Online spending grew 4.6% to £1.752bn in the [...]

Google has recently announced that it will no longer monitor or restrict keywords for ads served to users ranging throughout Europe.  This change will come into effect on the 14th September as a result of trademark complaints.  It will result in trademarks as keywords not being sacred anymore with Google.  Therefore this will make it [...]