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Belfast Telegraph, Northern Ireland, revenue soars by 62% due to online advertising

The Belfast Telegraph, Northern Ireland, has seen increased revenues by 62% year on year with revenue generated from online advertising and sponsorship.

Online Advertising has become more accountable and businesses are recognising that it is an effective form of advertising and its potential return on investment. As a result, the Belfast Telegraph is taking more business from both local and national advertising agencies.

An example of this is “Abbey Insurance, which has taken a banner that clicks through to its homepage on the crime map — which shows a breakdown of different types of offences committed across different Northern Ireland wards. Bank of Scotland Ireland and Invest NI are also supporting business coverage.”

These types of advertisements are helping to generate increased revenue from the news site.

Sam McIlveen, Independent News & Media (Northern Ireland) digital publisher, said:

“We are seeing a marked increase in ad revenues over the past year and this looks set to continue in 2009 despite difficult economic conditions. Businesses can see the value in what we’re doing on the website and the fact that our web traffic has trebled in the last year shows that readers agree.”

You can read more on this article: Belfast Telegraph, Northern Ireland, revenue soars by 62% due to online advertising.

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