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Digital Advertising Exceeds TV

It has recently been identified that online advertising in the UK has exceeded television expenditure for the first time! With internet usage continually rising both at work and home this has lead to the diversification of advertising form traditional mechanisms.

A report generated by the BBC states “Online spending grew 4.6% to £1.752bn in the first half of 2009, while TV spending shrank 16.1% to £1.639bn.

This innovation in advertising has increasingly become a more popular form of advertising choice for businesses. It has been predicted that this channel will develop into the areas of mobile and video advertising.

It has been said that the migration of advertising to digital has been due to the economic recession.

The banner has be identified as the most popular form of digital advertising over the last year. Guy Phillipson Chief Executive of the Internet Advertising Bureau states that it had “perfomered notably well against its peers in TV, Print and Radio”.

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