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Online display advertising grows 6.4% year on year

The ever popular Facebook has done it again, according to a report by the Internet Advertising Bureau Facebook is leading a revitalisation of the digital advertising sector in the UK.

The report highlighted that online display advertising had grew by 6.4% year on year to £381m in the first half of 2010, which is a remarkable improvement from the 4.4% year-on-year decline in spend previously.

However paid-search advertising, which is currently dominated by Google, remains on top with ad spend increasing by 8.9% to £1.18bn year on year in the first six months.

When it comes to social media on its own the IAB did not provide year-on-year comparison figures for spend but said that the growth trajectory has been impressive.

A report provided earlier this year by Enders Analysis estimated that Facebook could be making as much as £85m per year from display advertising.

IAB said that major brands such as Unilever, Procter & Gamble, Moneysupermarket, O2, Virgin, Orange and Microsoft were committing serious budgets to chasing consumers on social media.

Overall media and entertainment proves to be the biggest sector for spending on display advertising. Just over 70% of all ad spend on online display advertising, goes on traditional ad formats such as banners, buttons and skyscraper slots.

You can read more on this article: Facebook leads recovery in digital display advertising

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