PUBLISHERS - FREQUENTLY ASKED QUESTIONS

Monetize Your Site

I am getting decent traffic to my site, why shouldn't I contact advertisers directly?

There is nothing to stop you from trying to contact advertisers directly, but most advertisers prefer to deal with an agency who can provide a portfolio of websites to deliver their campaigns.

Although we do charge a commission, we have the expertise to maximise your sites revenue potential. We take care of everything from dealing with the advertisers through to managing the campaign and chasing payment – letting you get on with building your online community.

Are there any sign-up costs involved?

There is no cost for signing up as a publisher.

Are there any terms I should be familiar with before I start?

We have listed all the jargon we think you will need. If however you come across a term that you don't understand and it's not listed here then simply mail us at info@greenbeansmedia.com and we'll do our best to find an explanation.

• Ad server

  A powerful publishing server which delivers the ad to the viewer. These servers are often hosted and managed by a third party rather than the media owner. Typically they also count and report the numbers of ads served.

• Ad space

  The area of a publisher's site where advertising exists.

• Conversion Tracking

  A conversion occurs when a click on your ad leads directly to user behaviour you deem valuable, such as a purchase, signup, page view, or lead. Using our conversion tracking pixel, you can see which sites your conversions come from.

• CPM

  The price of 1000 page impressions. For example 50,000 page impressions at a cost of £15 CPM = (50 x 15 £CPM) = £750.

• CTR (Click-through rate)

  The number of clicks your ad receives divided by the number of times your ad is shown (impressions).

• Impressions

  The number of impressions is the number of times an ad is displayed.

• Insertion Order

  A formal printed order to run a campaign between a buyer and a seller of advertising.

• Inventory

  The total number of ad impressions that a website or a specific channel has to sell over a given time

• MPU's (Mid-Page Unit/Messaging Plus Unit)

  An advert that sits in the middle of online editorial. Because an MPU is surrounded by editorial, it is therefore more likely to be read.

• Run of Site

  Adverts can be targeted through specific sections or put on a run of site (i.e. across the whole site).

How does GBM get paid?

Once a publisher joins our network, our job is to go out and find the best adverts to show on the publishers website. We take a commission payment on any revenue generated from displaying advertisements on our network.